🧵 Which Is Right for Your Home?
When choosing a rug, one of the first decisions to make is whether to invest in a bespoke rug tailored to your space or select a ready-made rug from a curated collection. Both options have their merits — and at Sharafi & Co, we are proud to offer both.
Here’s a detailed guide to help you decide which is best for your home or design project.
🎯 What Is a Bespoke Rug?
A bespoke rug is a fully customised, hand-knotted or handwoven carpet designed to your exact specifications. From size and shape to colour palette, motif, and material, every detail is tailored to suit your space.
✅ Advantages of Bespoke Rugs:
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Perfect Fit: Ideal for rooms with unusual dimensions or large open-plan layouts.
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Tailored Design: Choose from traditional Persian, Arts & Crafts, or contemporary motifs — or create a hybrid style.
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Control Over Colour: Match exact shades from your interior palette for seamless harmony.
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Unique & Exclusive: One-of-a-kind rugs designed solely for you.
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Long-Term Investment: Often appreciated in value if well cared for.
💡 Example:
Our bespoke Arts & Crafts-inspired rugs allow designers to adapt classic William Morris or Voysey motifs into modern interiors with exact sizing and colour preferences.

🏡 What Is a Ready-Made Rug?
A ready-made rug is a pre-designed, hand-knotted or woven piece available in standard dimensions and designs. At Sharafi & Co, we stock a wide range of antique rugs, antique-finished pieces, and new productions ready for immediate purchase.
✅ Advantages of Ready-Made Rugs:
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Immediate Availability: No wait time — perfect for projects on a deadline.
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Tangible Selection: View, touch, and assess the rug before purchasing.
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Cost-Effective: Typically more affordable than bespoke production.
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Proven Styles: Designs that have stood the test of time, from Persian Sultanabads to Oushaks and Kilims.
💡 Example:
Our collection of antique-finished Sultanabad carpets combines the patina of age with the durability of new weaving, ideal for modern family homes.

⚖️ Bespoke Rugs vs Ready-Made Rugs: Which Should You Choose?
Feature | Bespoke Rugs | Ready-Made Rugs |
---|---|---|
Lead Time | 3–6 months (handwoven to order) | Available immediately |
Cost | Higher, investment piece | More budget-friendly |
Design Control | Full customisation | Pre-designed, curated selection |
Size Options | Any dimensions (perfect for unusual rooms) | Standard sizes (limited for extra-large rooms) |
Uniqueness | Exclusive, one-of-a-kind | Unique antique pieces available, but not custom |
Best For | Designers, collectors, heritage interiors | Quick turnarounds, rental properties, versatile decorating |
🌿 Sustainability Considerations
Both bespoke and ready-made rugs from Sharafi & Co are handwoven using natural fibres like wool and cotton, often dyed with vegetable-based pigments. Unlike mass-produced synthetic rugs, they are sustainable, biodegradable, and crafted to last generations.

🧵 Our Recommendation
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Choose a bespoke rug if:
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You want a perfect fit for an unusual room size.
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You need a specific colour palette or motif.
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You’re designing a high-value interior with long-term vision.
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Choose a ready-made rug if:
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You need immediate delivery.
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You fall in love with a unique antique or vintage piece.
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You want to browse and see the rug in person before committing.
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📍 Explore Bespoke & Ready-Made Rugs in London
At Sharafi & Co, we specialise in both:
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Bespoke hand-knotted rugs, made to order with museum-quality craftsmanship.
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Ready-made antique, vintage, and production rugs, available immediately from our London showroom.
[📞 +44 (0)20 8735 0701]
[✉️ info@sharafiandco.com]