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- Since 1990: Trusted Rugs Supplier
Sharafi & Co. is a family-run business specialising in authentic Persian and Oriental rugs. For over three decades, we have built our reputation on offering exceptional hand-woven rugs sourced directly from master weavers and trusted suppliers. Every piece in our collection is carefully selected for its craftsmanship, quality and timeless beauty, ensuring our customers receive a rug that’s truly special.
Based in London, we are proud to offer one of the UK’s largest collections of antique rugs, vintage kilims, tribal carpets, and modern designs. Whether you’re furnishing a contemporary home or curating a classic interior, our rugs bring warmth, character and cultural heritage to every space.
Our passion goes beyond selling rugs, we provide expert advice, professional rug cleaning, restoration and valuation services, helping our clients care for their rugs for generations to come.
At Sharafi & Co, we believe a rug is more than just décor – it’s a story, a tradition, and a work of art.
Mehdi Sharafi embarked on his journey into the world of antique Oriental rugs over 30 years ago, starting his career with one of the largest wholesalers of handwoven carpets.
He was born in Persia (Iran) – The home of Persian Rugs. He later moved to the United Kingdom.
In 1990, he confidently launched his own business, quickly establishing himself as a trusted supplier to a diverse clientele, including leading retailers and specialized collectors. His mission is unwavering: to provide rare and exceptional rugs to discerning clients.
His impressive collection features distinctive antique pieces that have adorned ambassadorial residences, iconic Persian designs that have graced magazine shoots and London Fashion Week, along with modern bespoke rugs that have garnered attention in prestigious publications such as Conran and Wallpaper magazine.
Additionally, his antique repair, restoration, and conservation services are highly recommended by the National Trust for their properties.
After many years of strategic effort to establish a production process, he successfully brought together passionate individuals who share his dedication to Persian rugs and traditional craftsmanship. This collaboration has proven transformative, creating the antiques of the future. Today, his production showcases remarkable pieces from Sultanabad and Serapi to Arts & Crafts, all of which are celebrated and recognized by experts in the field.
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