Interior Designers: The Secret Weapon They Use to Elevate Every Room
Interior designers know the feeling — a project nearly finished, but the room still feels incomplete. The solution? A rug that grounds, connects, and adds soul.
Across the UK, designers are reaching for antique and bespoke handmade rugs to add heritage, texture, and warmth to their spaces — and the impact is instant.
1. Antique Rugs Tell a Story
Antique rugs, especially Persian and tribal pieces, offer more than pattern. They carry provenance, patina, and a sense of place. Each one is a living artifact, made by hand — no two are ever alike.
Designers love them for:
- Naturally faded colours that work with classic or modern palettes
- Age-softened wool that feels right in both grand homes and urban flats
- The ability to bring warmth without shouting
“When I source an antique rug for a client, it’s often the one piece that makes the space feel complete.” — London interior stylist
2. Bespoke Rugs = Total Creative Freedom
For projects that demand precision, bespoke handmade rugs let you control:
- Colour (matched to moodboards or paint swatches)
- Scale (perfect for long hallways or oversized rooms)
- Pattern (from subtle to statement)
At Sharafi & Co, we create custom rugs using time-honoured techniques, handspun wool, and natural dyes. Each piece is made in collaboration with you.
3. Rugs That Designers Come Back to Again and Again
Whether working on a Georgian townhouse, a Notting Hill pied-à-terre, or a boutique hotel, the most trusted UK designers are building spaces around statement rugs.
Antique Persian rugs and bespoke tribal pieces serve as the soul of a space — drawing the eye and tying everything together.
4. How to Source the Right Rug
The key is working with a rug partner who:
- Understands antique value and restoration
- Offers trade support (pricing, previews, loans)
- Can source or create rugs for your brief
At Sharafi & Co, we’ve worked with interior designers across the UK for over 30 years. We offer trade pricing, expert sourcing, and the kind of hands-on guidance that saves time and delights clients.
Final Word
If you’re an interior designer seeking to layer in character, history, and luxury, an antique or bespoke rug might be your most powerful tool.
Call to Action
Are you a designer? We offer trade pricing, custom sourcing, and styling support.
