There’s a reason Persian rugs are timeless. They’re not simply floor coverings — woven histories, heirloom-worthy masterpieces, and practical art pieces that transform any place they touch. At Sharafi & Co., we don’t merely sell rugs — we hold history, cater to refined sensibilities, and bring nothing less than excellence to those who demand the real thing.
Why Our Rugs Differ: It Begins with Heritage?
Sharafi & Co. has been in business since 1990, exclusively selling original Persian rugs and oriental works of art with that eternal, sophisticated charm. If you enter a room covered by one of our antique kilims or rugs, you are not merely standing on a beautiful floor covering but on history. That’s precisely why our clients come to us.
We don’t work with mass-produced copies. We deal directly with collectors, interior designers, quality-conscious homeowners, and leading retailers such as Conran, Fired Earth, and John Lewis plc — individuals who appreciate quality when they see it. They select us because we know the nuanced balance of tradition, craftsmanship, and character that only authentic Persian rugs can provide.
More Than a Rug: It’s a Statement
Whether choosing a handwoven runner for a hallway worthy of more than plain wood or ordering a one-of-a-kind rug that tells your design tale, Sharafi & Co. has options that say sophistication. We have an elite selection of:
- Antique Persian rugs
- Vintage oriental rugs
- Rare Heriz runners
- Timeless kilim rugs
- Bespoke and custom-made rugs
- Bags, mats, and tribal trappings
Every piece is hand-selected — no filler inventory, no mass-produced designs. Simply unadulterated, time-honed sophistication.
The Art of Preserving Your Rug’s Beauty: Expert Care and Attention
When you buy a Persian rug, you’re not just buying a decoration — you’re purchasing a piece of art worthy of preservation for generations. At Sharafi & Co., we don’t merely sell Persian rugs; we make sure that your investment lasts for generations. Our commitment does not stop at the sale; we provide professional care services to keep the beauty and integrity of your rug intact.
We recognize that every rug is individual, with its history, craftsmanship, and materials. That’s why we provide expert services tailored to your rug’s specific needs. Whether a centuries-old Persian carpet or one you’ve recently purchased, our staff uses the same degree of careful attention for each rug.
- Rug Restoration: Restore Your Heirloom to Its Former Glory
Through time, even the most carefully preserved rug will wear off. Our professional restoration processes bring your beloved rug back to life, whether due to fading colour, broken fringes, or a worn section from years of use. Through generations-old techniques, we maintain the integrity of your rug while fixing any flaws. The outcome? A rug that retains its original character and craftsmanship, beautifully preserved for continued enjoyment.
- Rug Cleaning: Delicate But Thorough
Our cleaning method is sensitive to the delicate fibres and detailed patterns of Persian rugs. Unlike mass-produced cleaning services that utilize strong chemicals, we use old-fashioned, delicate techniques that preserve your rug’s natural beauty and longevity. Our professional cleaning lifts embedded dust and restores the rug’s natural vibrancy and texture.
With our dedication to preserving the artistry and worth of each rug we sell, your Persian rug from Sharafi & Co. will not only last the test of time but will continue to shine for generations to come.
Serving the Select Few Who Appreciate the Real Thing
Our clients are not mass purchasers. You will not find them browsing low-budget catalogues or buying imitation rugs in bulk. Our clientele features:
- Private collectors who value rug provenance
- Interior designers who create classic, layered looks
- London residents with a sense of heritage and handcrafted items
- Retailers and boutiques seeking stock that turns heads
- Film and media producers require authentic props
- Institutions and auction houses requiring expert services
We find them where sophistication and expertise meet — with a touch of personality you won’t experience anywhere else.
Why Sharafi & Co.?
If you’ve been around the rug block long enough, you know the market is filled with reproductions, machine-loomed copies, and merchants who know nothing more than prices. We’re not those people.
- We started with passion, not profit.
- We examine every rug — not through an intermediary.
- We buy directly from reliable suppliers, many with generational relationships.
- We clean, restore, and service rugs with time-tested methods.
Our work sings in knots, dyes, and textures — the language of authenticity.
Ready to Find Yours?
If you’ve been looking for a real Persian rug that fits your room, has a story to tell, and brings value in all ways — you’re here. At Sharafi & Co., rugs are our passion. We understand the sensation of a well-woven Tabriz beneath your feet. We appreciate the heritage behind each Kurdish tribal design. And we think your rug should get more than a “buy now” button.
Let us help you choose a rug that aligns with your design vision — whether for a private collection, a boutique space, or a film set needing period-accurate authenticity. Visit us in Park Royal, London, or begin with a virtual consultation. Whatever way you reach out, remember this — we’re here with heritage in hand.
