When you enter a room filled with antique rugs, the room instantly has a story to tell. These works possess the beauty of history, the detail of artisanship, and the soul of cultural heritage. At Sharafi & Co., we’ve spent years assisting our clients—private collectors, interior designers, or commercial purchasers—to experience this ageless magic for themselves.
We are not merely selling rugs but sharing art that will endure for generations.
The Spirit of What We Do
At Sharafi & Co., we have only one mission: to provide authentic antique rugs and traditional hand woven pieces that matches timeless beauty with practical functionality. With over 30 years of tradition grounded in London, our company has expanded not by pursuing fads but by remaining resolute in authenticity, quality, and trust from our clients.
We have proudly built lasting relationships with discerning clients across the interior design and retail world—a testament to the care we put into every antique rug we offer. These are not overnight relationships—they are a testament to our absolute commitment to excellence, whether in sourcing our pieces or providing our aftercare services.
Why Are Antique Rugs Always in Style?
Vintage rugs are not transitory trends. Their timeless appeal lies in their blend of history, craftsmanship, and resilience. One rug can embody generations of heritage—dyed naturally, hand-knotted, and matured to perfection over decades.
When you purchase a rug from Sharafi & Co., you’re not just furnishing a space but investing in history. Every rug we have is imbued with a personality that modern reproductions cannot replicate. Whether it’s a Persian carpet’s intricate patterns or a Moroccan kilim’s graphic geometry, each one bears the unmistakable mark of where it came from.
What Sets Sharafi & Co. Apart?
In contrast to mass-market vendors, we at Sharafi & Co. are extremely concerned with the authenticity and longevity of each rug we offer. Our inventory encompasses not just antique rugs but also traditional kilims, vintage rugs, bespoke kilims, and even Anbaran kilims, among other scarce Moroccan items.
Our variety of specialty services distinguishes us—making sure your rug is gorgeous on day one but still breathtaking years from now.
Our Services: Treating Your Investment with Care
- Cleaning
Even the most meticulously cared rug will need professional treatment over time. Our expert cleaning service is designed to treat antique rugs and sensitive Oriental carpets. Our methods maintain the fibers, the colors, and the structure—to extend their lives without sacrificing their character.
We know that incorrect cleaning can lead to permanent damage. That is why our cleaning process is thorough and founded on decades of experience. Whether it’s a deep clean for built-up dust or a gentle wash for silk items, we treat every rug as our own.
- Restoration and Repairs
One of the most precious services that we offer is restoration. Sharafi & Co. has skilled craftsmen trained in the old techniques, and as such, any repairs made ensure that the original design integrity is not lost. Whether we’re reweaving a faded spot, re-knotting fringes, or repairing a hole, our staff handles every project with the greatest care.
Your vintage rugs do not need to lose their character due to some wear and tear. With proper restoration, they can be as stunning today as they were 100 years ago.
- Home Service
We understand that selecting a rug is an intensely personal process—and sometimes pictures just aren’t sufficient. That’s why we provide an in-home consultation and trial service. We bring chosen rugs to your home so you can view them in the setting of your lighting, furniture, and surroundings.
This personal touch guarantees that your rug is stunning and ideally suited to your surroundings.
- Virtual Shopping
Don’t live in London? No problem. Our virtual shopping service allows you to browse our large range of antique rugs from anywhere in the world. With high-definition video consultations, you can see textures, ask questions, and make an informed choice—all from home.
We aim to bring high-quality antique textiles to your door wherever you are without sacrificing the boutique experience.
- Valuations
Knowing the actual value of your rug is important—insurance, resale, or peace of mind. At Sharafi & Co., we provide accurate and informed valuations by qualified professionals. We all factored in age, origin, material, condition, and design, and we will deliver you with a detailed report for your records.
- Consultations
Purchasing or restoring a rug isn’t always easy. That’s why we offer expert consultations to help with your choice. Whether you’re selecting a rug to complement your antique furnishings or require assistance deciphering a design’s provenance, we’re here to help.
When you work with us, you receive more than a product—you receive a design and preservation partner.
Final Thoughts: A Rug Is Just the Beginning
At Sharafi & Co., we don’t think about owning one of our antique rugs as a matter of design—it’s about being part of a legacy of culture, craftsmanship, and care. We’ve spent our lives finding, saving, and honoring these amazing textiles, and we’re proud to share that heritage with you.
The ground you walk on doesn’t have to be common. With our knowledge, our abilities, and our top-of-the-world offerings, it can be exceptional.
Let Sharafi & Co. assist you in discovering the rug that becomes a topic of conversation, a family treasure, and an actual work of art.
