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Mehdi Sharafi embarked on his journey into the world of antique Oriental rugs over thirty years ago, starting his career with one of the largest wholesalers of handwoven carpets. In 1990, he confidently launched his own business, quickly establishing himself as a trusted supplier to a diverse clientele, including leading retailers and specialized collectors. His mission is unwavering: to provide rare and exceptional rugs to discerning clients. His impressive collection features distinctive antique pieces that have adorned ambassadorial residences, iconic Persian designs that have graced magazine shoots and London Fashion Week, along with modern bespoke rugs that have garnered attention in prestigious publications such as Conran and Wallpaper magazine. Additionally, his antique repair, restoration, and conservation services are highly recommended by the National Trust for their properties. After many years of strategic effort to establish a production process, he successfully brought together passionate individuals who share his dedication to Persian rugs and traditional craftsmanship. This collaboration has proven transformative, creating the antiques of the future. Today, his production showcases remarkable pieces from Sultanabad and Serapi to Arts & Crafts, all of which are celebrated and recognized by experts in the field.
History, Craftsmanship, Care, and Collecting Whether you’re a seasoned collector, an interior design enthusiast, or simply someone who appreciates the artistry woven into every strand, understanding the world of handmade and antique rugs can elevate your appreciation (and your home). This comprehensive guide covers the history, weaving techniques, regional styles, identification tips, care instructions, and […]
Carpets are More Than Floor Covering When you enter a room filled with antique rugs, the room instantly has a story to tell. These works possess the beauty of history, the detail of artisanship, and the soul of cultural heritage. At Sharafi & Co., we’ve spent years assisting our clients—private collectors, interior designers, or commercial […]
The Allure of Authentic Persian Rugs There’s a reason Persian rugs are timeless. They’re not simply floor coverings — woven histories, heirloom-worthy masterpieces, and practical art pieces that transform any place they touch. At Sharafi & Co., we don’t merely sell rugs — we hold history, cater to refined sensibilities, and bring nothing less than […]
Symbols in Handmade & Antique Carpets 1. Woven Symbols: The Hidden Language of Handmade Rugs In a world where design trends come and go, handmade rugs offer something timeless — not just in technique, but in meaning. For centuries, artisans have woven their beliefs, […]
In a world increasingly dominated by mass production and fast design, the enduring influence of William Morris and the Arts & Crafts movement offers a refreshing return to craftsmanship, beauty, and intention. But why does the work of a 19th-century designer resonate so deeply with homeowners, architects, and designers today? The Roots of the Arts […]
There are many reasons for choosing Persian Rugs and Carpets. 1. Traditional Elegance A Persian carpet pairs beautifully with antique furniture, ornate chandeliers, and warm wooden tones. Darker, richer colors (deep reds, blues, and golds) enhance the regal feel of traditional settings. 2. Modern Minimalism A Persian carpet can add warmth and texture to modern, […]
The beauty of your home or business can be enhanced by a few things other than an antique rug. They are used as beautiful pieces with rich history and cultural values that create uniqueness in the ambiance. An antique rug is not merely a decoration; it is preserving an art piece for generations. Sharafi & […]
Nothing can be as timeless and elegant as Persian craftsmanship for the home or business. More than these centuries, Persian rugs have remained symbols of luxury and cultural heritage. They are prized for their intricate designs, exceptional craftsmanship, and rich history. Whether you’re looking to decorate a living room, an office, or a gallery, Persian […]
The term “Persian Rugs” evokes a sense of luxury and exceptional craftsmanship. Throughout history, these remarkable pieces have adorned palaces and grand homes, gracing iconic places like the White House and the Vatican. They embody elegance and timeless beauty. What are Persian Rugs? Persian rugs, or Iranian carpets, are masterpieces woven by skilled artisans in […]
The term “Oriental” comes from the Latin word oriens, which means “east”.The word was first used in the 15th century. Ir was also used to describe people and places east of Europe, including the Middle East, North Africa, and Asia. This was to differentiate between “Oriental” and “Occidental”, or “the East” and “the West”. The […]
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