Are Sales A Credible Marketing Tool For Rugs
Sales have become an ubiquitous marketing strategy, often used more frequently than warranted, which can lead to consumer hesitation regarding purchases due to the expectation of better deals during sales events.
Typically, businesses hold sales for specific reasons, such as overstock, seasonal items, discontinuation of products, or to clear out slow-moving inventory. Frequent examples include “Closing Down” sales, which appear all too often across various sectors.
Currently, the marketplace is filled with numerous sales occasions, including Christmas, Summer, Spring, Black Friday, and even Blue Monday sales. However, one must question the authenticity of these sales.
In industries like electronics and fashion, frequent sales can be justified due to rapid technological advancements and ever-changing fashion trends, where products are mass-produced at high volumes.
Conversely, the handmade carpet industry presents a different scenario. Crafting a single Persian carpet can take over a year, resulting in products that are meant to be timeless. While prices may fluctuate, the overall trend tends to be an increase in value of a good oriental carpet over time. The production of classic handmade rugs has significantly slowed, leading to reduced availability in the market. While some modern Indian carpets are produced cheaply and may go out of style, true handmade Persian carpets are regarded as enduring investments—if properly cared for, they can retain or even appreciate in value.
Given this context, one must consider whether there is any justification for reducing the price of high-quality, classic pieces by 20% or more.
At Sharafi & Co, our commitment is to provide clients with quality and value in our rug offerings. When we reduce the price of a rug, that price remains until the item is sold, allowing customers to purchase at their convenience rather than being bound by typical sale periods.
