Cookies Policy

Last updated: 7 October 2025

1) Who we are

Sharafi & Co (partnership of Nafiseh Siami and Mehdi Sharafi)

Address: Unit 9, First Floor, 1 Chandos Road, London NW10 6NF

Email: info@sharafiandco.com

This Cookies Policy explains how we use cookies and similar technologies on our website and online checkout.

2) What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to function, remember your preferences, and understand how you use pages and features. Related technologies include local storage, pixels, and tags.

3) How we use cookies

We use cookies to:

  1. Keep the site secure and working (e.g., cart, checkout, session).
  2. Remember your settings (e.g., currency, language).
  3. Understand site performance and improve pages (analytics).
  4. Display relevant content and manage marketing where you have given consent.

4) Legal basis & consent

  • Strictly necessary cookies run based on our legitimate interests in providing a functioning, secure site and fulfilling your requests.
  • All other cookies (analytics, functional, advertising) are used only with your consent, collected via our cookie banner/preferences tool. You can change or withdraw consent at any time (see Section 8).

5) Types of cookies we use

A. Strictly necessary (always on)

Essential for core site features (security, cart, checkout, payment). These do not store personally identifying information.

B. Functional (consent-based)

Enhance usability (e.g., remembering preferences, saved items).

C. Analytics/Performance (consent-based)

Help us understand visits, popular pages, and errors so we can improve the site.

D. Advertising/Targeting (consent-based)

Used to deliver ads more relevant to you and measure campaign performance (we use these only if/when active and consented).

6) Cookies we commonly set

(Exact names may vary by plugin/version; we’ll update this table as configurations change.)

CategoryProvider / ExampleCookie (example)PurposeDuration
Strictly necessarySharafi & Co (site)wc_cart_hash_*, wc_fragments_*WooCommerce cart/checkout functionalitySession – 2 days
Strictly necessarySharafi & Co (site)wordpress_sec_*, wordpress_logged_in_*Session/authentication (for admin or account users)Session – 14 days
Strictly necessaryPayPalts_c, ts, enforce_policy, x-pp-sSecure payments and fraud preventionSession – 3 years
FunctionalSharafi & Co (site)wp-wpml_current_language or currency plugin cookieRemember language/currency1 day – 1 year
AnalyticsGoogle Analytics 4_ga, _ga_*Usage statistics (pages, events)1–24 months
Performance/SecurityCDN/WAF (e.g., Cloudflare)__cf_bm, cf_clearanceBot management, performance30 minutes – 1 year
AdvertisingGoogle/Meta (if enabled)_gcl_au, _fbpAd conversion & attribution3 months – 2 years

Note: We do not place advertising cookies unless you opt in.

7) Third-party cookies

Some third parties (e.g., PayPal, analytics providers) set cookies when you use our site. These parties are responsible for their cookies. Please review their policies for details.

8) Managing preferences (consent choices)

  • Use the “Cookie Settings” link in our footer or banner to accept, reject, or fine-tune categories at any time.
  • You can also control cookies via your browser settings (block/delete). Blocking strictly necessary cookies may break core site features.

Links to help manage cookies in popular browsers:

  • Chrome • Firefox • Safari • Edge (see each browser’s help pages)

9) Do Not Track

Our site currently does not respond to “Do Not Track” signals due to a lack of standardisation.

10) Data retention via cookies

Cookies persist for the durations shown in Section 6 (or your browser session). Analytics data may be retained per provider defaults. See our Privacy Policy for how long we keep related personal data.

11) Changes to this Policy

We may update this Policy to reflect changes in law or our technology. Material changes will be highlighted on this page.

12) Contact us

Questions about cookies or your consent choices?

Email: info@sharafiandco.com

Post: Sharafi & Co, Unit 9, First Floor, 1 Chandos Road, London NW10 6NF

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