This hand-knotted William Morris-inspired carpet is a masterful blend of historic design and artisanal excellence, bringing the spirit of the Arts and Crafts movement into contemporary interiors. Carefully woven using traditional techniques, this faithful reproduction celebrates the legacy of William Morris, one of Britain’s most influential textile designers.

Drawing direct inspiration from the iconic Holland Park carpet, the design features large, vibrant flower heads, framed by gracefully flowing stems and delicately rendered leaves. The entire composition sits on a striking deep red field, providing a bold contrast that enhances the organic beauty of the floral design.

Crafted from high-quality wool and dyed with natural pigments, this rug promises both visual richness and lasting durability. Every detail—from the curvature of the vines to the symmetry of the blooms—speaks to the care and skill of the weavers, and to our dedication to preserving the spirit of Morris’s original vision.

William Morris (1834–1896), a pioneer of the British Arts and Crafts Movement, was known for his reverence for nature, bold use of color, and commitment to quality craftsmanship. Though he admired Persian carpets, he preferred to use the Turkish (Ghiordes) knot in his own hand-knotted designs, typically woven at a density of 25 knots per square inch. This rug reflects that same approach, showcasing both floral elegance and technical precision.

Perfect as a statement piece in a sitting room, library, or formal space, this carpet functions as both a luxurious floor covering and a decorative tribute to one of design history’s greatest minds.

✅ Key Features:

• Design Influence: Inspired by William Morris’s Holland Park carpet

• Movement: British Arts and Crafts

• Colors: Deep red background with multi-colored floral motifs

• Material: Hand-knotted wool with natural dyes

• Technique: Turkish (Ghiordes) knot, approx. 25 KPSI

• Condition: New, heirloom quality

• Use: Ideal for formal living rooms, libraries, or as a collector’s piece

• Size: 303x250cm

✅ Why This Carpet?

This piece merges historical reverence, aesthetic beauty, and enduring quality. It’s not just a rug—it’s a celebration of William Morris’s vision, brought to life for modern interiors.

✅ Call to Action

Celebrate the enduring beauty of the Arts and Crafts movement with this William Morris-inspired carpet—a rich, refined, and timeless heirloom for your home.