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Our Antique Persian rugs and bespoke hand woven carpets located within walking distance of Acton East Station. All retail sales are done online. You can make use of our Home Service
Our Location:
First Floor, Unit 9
Park Royal Oriental Carpet Centre
1 Chandos Road London
United kingdom
NW10 6NF

Contact Info:
Tel: +44 (0) 20 8735 0701

Opening Hours:
9:00am till 5:00pm

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    Sharafi & Co Makes Buying Rugs Affordable

    Sharafi & Co Makes Buying Rugs Affordable
    April 4, 2022 Sharafi

    “Quality is never an accident. It is always the result of intelligent effort.” (John Ruskin 1819 – 1900).

    When buying a quality antique or vintage handmade rug, it is useful to be familiar with the raw ingredients of the effort. After all, a handmade rug is considered the focal point of a fine design scheme.

    Buying quality goes against the ephemeral nature of possessions and “throwaway Society”; it appeals to the growing legions of ethical consumers who want ethical Products. By purchasing a vintage or antique rug you don’t just get something unique for your home; you are also a more environmentally-friendly consumer, as it reduces landfills and reduces carbon emissions.


    13449 Khamseh 353x180cm mock

    13449 Khamseh 353x180cm

    Be it an antique kilims, Isfahan, Oushak or Aubusson rug. Key determinants of quality are the:

    • Intricacies of design and the execution of a master weaver
    • The durable lustre of hand-spun wool
    • Depth of colours unique to natural dyes
    • Knots per square inch (KPSI)

    What makes an antique rug valuable?

    Additional factors come into play when buying an antique piece. Conventionally a minimum of 100 years has been the threshold put in place by major antique fairs and showrooms.

    M349 Zeigler 657x268cm mock

    M349 Zeigler 657x268cm

    Key determinants of the value of an antique include:

    • Age
    • Rarity is a principal determinant
    • Condition
    • An antique’s provenance can add substantial value
    • Fashion

    Our 3C table goes a long way to help you determine these factors

     Buying future Heirlooms

     The Disposable culture of recent decades where items are regularly replaced has become unpalatable to most. Consumers want furnishings that endure. The discerning customers are after quality handmade rugs that can be cherished for generations and passed on as family heirlooms.


    13448 Serapi 315x250cm mock

    13448 Serapi 315x250cm

    You need not spend the moon in search of quality. There are antique or vintage Persian rugs that now compare so well at price to the modern rug that may sooner or later end up in landfills.

    If purchased wisely, Good-quality pieces will retain their value and appreciate over time

    • Remember, quality will never go out of style.
    • Condition is key, one must be aware that this will affect the value greatly
    • Buy from a reputable seller. A reputable dealer will always tell you if a handmade rug is restored or altered
    • Buy the best your funds will allow. Over time you will see a better return from one quality handmade rug for £2000 than 5 average pieces for £400 each.


    At Sharafi & Co we have over three decades of experience in constantly replenishing our stock of antiques and vintage handmade rugs.  The best advice we can pass on is buying what you love, buying quality, and buying the best you can afford.