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Mehdi Sharafi embarked on his journey into the world of antique Oriental rugs over thirty years ago, starting his career with one of the largest wholesalers of handwoven carpets. In 1990, he confidently launched his own business, quickly establishing himself as a trusted supplier to a diverse clientele, including leading retailers and specialized collectors. His mission is unwavering: to provide rare and exceptional rugs to discerning clients. His impressive collection features distinctive antique pieces that have adorned ambassadorial residences, iconic Persian designs that have graced magazine shoots and London Fashion Week, along with modern bespoke rugs that have garnered attention in prestigious publications such as Conran and Wallpaper magazine. Additionally, his antique repair, restoration, and conservation services are highly recommended by the National Trust for their properties. After many years of strategic effort to establish a production process, he successfully brought together passionate individuals who share his dedication to Persian rugs and traditional craftsmanship. This collaboration has proven transformative, creating the antiques of the future. Today, his production showcases remarkable pieces from Sultanabad and Serapi to Arts & Crafts, all of which are celebrated and recognized by experts in the field.
Unlike mass-produced machine rugs, hand-knotted rugs offer: Rich, nuanced colour palettes Intricate detail that draws the eye Softness and acoustic control Heirloom value in even the smallest format And because no two handmade rugs are identical, each one adds character — something especially valuable in minimalist or restricted layouts. 🛋 Tips for Decorating with Rugs […]
Why Designers and Homeowners Across the UK Choose Artisan Rugs In today’s world of fast furniture and mass production, there’s something deeply grounding about investing in a piece made by hand — especially when it comes to rugs. Whether you’re furnishing a Mayfair apartment or a countryside retreat, handmade rugs in the UK offer a […]
Craft, Culture & Timeless Beauty from the Heart of Persia When people talk about the world’s finest carpets, one word consistently rises to the top: Iranian rug. Known globally for their breathtaking artistry, precision craftsmanship, and cultural significance, Iranian rugs represent the pinnacle of handmade textile art. At Sharafi & Co, our deep connection to […]
Antique and handwoven rugs are more than just floor coverings — they’re works of art, often with over a century of history woven into their fibres. Whether inherited, collected, or sourced for design projects, antique rugs require expert care to ensure their longevity. At Sharafi & Co, we specialise in antique rug cleaning and repair […]
A Room-by-Room Guide to Placing Handmade Rugs When it comes to decorating with rugs, placement is everything. From anchoring your furniture to softening acoustics, the right rug in the right room makes your space feel complete. Whether you’re working on a new interior scheme or updating a heritage home, this guide will help you choose […]
Raw Texture, Natural Beauty, and Stories Woven by Hand Among the most enduring and soulful rug styles in the world are tribal rugs — textiles woven by nomadic and village communities for centuries. Their beauty lies in their raw character, natural materials, and patterns passed down through generations. Today, tribal rugs are more relevant than […]
Bring Heritage into Contemporary Homes with Confidence Persian rugs have long been associated with tradition, heritage, and classical interiors. But more than ever, interior designers and homeowners are embracing Persian rugs in modern homes, using them to add depth, texture, and timeless character to sleek, contemporary spaces. At Sharafi & Co, we’ve seen how a […]
There’s something irresistibly warm, grounded, and timeless about rustic interiors — especially in British countryside homes. Whether you’re styling a converted barn, a period cottage, or a country manor, one design element can quietly transform the entire space: a handmade rug. At Sharafi & Co, we specialise in heirloom-quality rugs that bring depth, story, and […]
🚪Making a Great First Impression with Style & Craft Your entryway is the first thing people see when they walk into your home — and it sets the tone for everything beyond. That’s why the right rug at the door can be more than just a floor covering — it can be a design statement, […]
Beauty Without Compromise In an age of fast fashion and synthetic finishes, more homeowners and designers are turning to pieces that feel authentic, safe, and sustainable. One of the most elegant examples of this shift is the return of naturally dyed rugs — handwoven works of art coloured using time-honoured plant- and mineral-based methods. At […]
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