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Mehdi Sharafi embarked on his journey into the world of antique Oriental rugs over thirty years ago, starting his career with one of the largest wholesalers of handwoven carpets. In 1990, he confidently launched his own business, quickly establishing himself as a trusted supplier to a diverse clientele, including leading retailers and specialized collectors. His mission is unwavering: to provide rare and exceptional rugs to discerning clients. His impressive collection features distinctive antique pieces that have adorned ambassadorial residences, iconic Persian designs that have graced magazine shoots and London Fashion Week, along with modern bespoke rugs that have garnered attention in prestigious publications such as Conran and Wallpaper magazine. Additionally, his antique repair, restoration, and conservation services are highly recommended by the National Trust for their properties. After many years of strategic effort to establish a production process, he successfully brought together passionate individuals who share his dedication to Persian rugs and traditional craftsmanship. This collaboration has proven transformative, creating the antiques of the future. Today, his production showcases remarkable pieces from Sultanabad and Serapi to Arts & Crafts, all of which are celebrated and recognized by experts in the field.
The above question is one that all too many of us only ask ourselves once a stain has actually occurred – at which point, we are furiously looking up instructions that we may be liable to misinterpret, with potentially devastating consequences for our carpet’s condition. This is why we offer our own Persian carpet cleaning […]
We have always taken pride in stocking some of the most stylish oriental rugs in London here at Sharafi & Co, so we are delighted by any opportunity to further affirm our fashion credentials. That has been the case with the new exhibition at Central Saint Martins by one of the legendary art and design […]
While you are browsing the many highly affordable Persian rugs in our clearance range, it may interest you to learn more about some of the oriental carpets that have previously changed hands for much more generous sums. Persian rugs have consistently been purchased for staggering amounts For the first example of an oriental rug that sold for […]
Among the many terms that you may encounter when you are perusing oriental and Persian rugs is ‘kilim’, which refers to a flat tapestry-woven carpet or rug. These items are produced from the Balkans to Pakistan and have been found to date back to at least the fourth or fifth century CE in Hotan, China. […]
How to style an oriental rug? Treat it as artwork and an anchor: choose scale first, then place furniture relative to the rug, pull colours for cushions/art from the rug palette, and use layering or angling for interest. Below are five specific, high-impact ways to use an oriental-style rug in your home. Use Quick steps […]
Persian rugs can be good investments if you make the right choices. Those who own an antique Persian rug passed on from previous generations will vouch for its durability.  While Oriental rug antique collectors will tell you, a diligently chosen Persian rug is unlikely to decrease in value. Persian rugs offer the buyer a resale value that a mass-produced modern rug does not. Even […]
Whether or not you have previously used our oriental rug repair and restoration service here at Sharafi & Co, you might be interested to know of some of the problems that are commonly presented to us and how we can tackle them to bring a rug back to the best condition. Damaged fringes It is […]
The oriental carpets and bespoke rugs that Sharafi & Co offers for the delectation of admirers of such works of art in London may be – if we dare say so – exquisite in their own right, but they are also part of one of the world’s noblest carpet-making traditions. For an even deeper sense […]
While, here in the UK, there are undoubtedly many admirers of the aesthetic of antique Persian rugs, there is not always much thought given by many buyers to such pieces’ rich heritage and broader cultural associations. Indeed, the Persian rug is inextricably bound with the fascinating history of what is now Iran. For more than 2,500 […]
Here at Sharafi & Co, we are proud to say that we don’t merely stock oriental and Persian rugs for purchase, but also offer an acclaimed antique oriental rug cleaning service that caters to the very specific professional rug cleaning requirements. But what else is it useful to know about how you can keep such a handmade […]
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